Say, did you see that someone blew up the Georgia Guidestones the other day? That is the main problem. GIVE YOUR HOME WHEN YOU DIE TO A BLACK PERSON, I read. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. That is my decision and I am very happy about it!! Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! But once again, American Marxism, Mark Levin. I have noticed this myself the last year and is more prevalent the last 6 mos. I am sad that white people are not represented in TV commercials. I commented about this about a month ago and after I did I felt so much better. Oh and PS: I hadnt noticed how they portray the white men (Im not a white man but some have said theyre the burglars in home alarm ads) but I Have noticed that all the big dopes who dont have the right insurance or are so stupid as to shop at the wrong stores and buy the wrong products are White! Patrick Ward, High Speed Experts. If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. Its all such a bunch of crap because the WOKE folks have taken over. When the Open subjects each of Serenas opponents to a 5 minute video montage celebrating Serena as they stand there waiting to play her is going a little too far. They have the executives believing unless you show 70%+ minorities you are racist. The home security ads all show white male burglars. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. So now, some black people are using their skin color to get their way and win the ghetto lotto. Gee, Wallace, I wonder. If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. I cant stand it. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. Not so much. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. I just dont think theyre really selling products anymore. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. And no wonder. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. They were landed, like me. Interesting observations, Linda. These cookies are required for basic site functionality and are therefore always enabled. By comparison there are aprox 4 featuring white male black female. It seems the same to me as a pregnant male having a baby. But, neither are other labels in society. Of course, when I searched with Google for this, nothing would show up. Hardly. Lets face it, were in a culture war and race is its beating heart. Nice idea, Timothy, but I doubt that would solve anything. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. Anything goes now.save for Christmas that is. Good lord its so offensive. Yes, sir. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. One day while in line at my S&L, the old farmer in front of me asked the teller about their stability. Now, most corporations wouldnt piss on you for $12 billion.
Let's talk about forced diversity in TV commercials The current state of race relations goes back to the 60s with LBJs civil rights Bill. Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). Forbes Communications Council members share strategies for including authentic diversity in marketing. Love your post, Kinchan. And again, your comments about the roles blacks have in commercials were dead on. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. for the winter. I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. Etc. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. Even a black president did not expiate the sin. When exactly does a human thing become a black or white thing? Its fine to be neutral. All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. Keep watching CNN and MSNBC! This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. Highly insulting. The ANA asks you to accept cookies for performance, social media and advertising purposes.
Diversity in Advertising: Where Are We Now? - ClickGUARD Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. Fake green and inclusion narratives? This is the new WOKE CULTURE we are dealing with right now. There is no war against white people. Even more than Limu Emu and Doug do. I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. Its so stupid. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. BLM will NEVER BE SATISFIED. I am amazed that the conversation of this topic has been started. The BLM movement really made an impact on the American psyche. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. Some want to throw back the hands of time and bring back the old days. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. As a former marketing communications professional I had enough trouble stomaching the advertising industrys dogmatism even 10 years ago. Some incorrectly say the need to raise funds and the desire to support real diversity puts universities in a bind. Boy.. America lost its spine. My husband pointed this out to me some time ago. Or men like my husband who isnt lazy and isnt a criminal? It explains how ever since the post WW2 era our society has been led down this destructive path. Every single night, there is a shooting/homicide. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! I get it, friend. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. its discrimination. For example, women are now gaining more ground in the world of cinema. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. That is rare in RL. I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. I would agree, but Im kinda old and untrained for warfare against my country. Why would they diminish the Christmas holiday to their potential customers? I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. If the general public only knew how creepy, manipulative, and destructive he is . It makes my skin crawl. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. option. I really feel sorry for the kids being born today. Exactly everything Ive been thinking and seeing too. You can use polls, surveys and other review processes to ensure that the groups you are representing relate to and approve of your messaging. [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. It requires focus and a deep, longstanding commitment. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. Forced diversity in marketing is often obvious and occasionally offensive. Boycott products. Sound familiar, folks? And its all so laughably obvious and transparent but were all supposed to act like it isnt happening. Ive always thought that rule number 1 in marketing is to know your audience. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. . Whats the difference between self-identifying as a feline instead of a different gender. It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. Look at the article Whiteness is a Pandemic. I remember one hard worker with 10 kids that hacked a cab after his day at the refinery but saved enough money that everyone of his kids had more than $10,000 in a savings account at the refinery credit union, a princely sum in those days and the maximum for federal insurance. Im not talking about changing demographics. Black people put the word out to lie on census to keep population % low. And this blantant overrepresentation is not limited to TV commercials. are flooded with open borders watering down the natives. Here in the East of England in the county of Norfolk I hardly come across any mixed race couples in my town. Yeah, Im not seeing how follow the money works here. I am a gay man and I am sick of the LGBTQ with their crap too! See: Blackrock, Vanguard, ESG scores; and globalist agendas (including social engineering) originating with Klaus Schwab and his cronies at the World Economic Forum (WEF). White, yes. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Every soldier, police officer and fireman knows this. But most people dont see this. I am so tired of this. Dont make assumptions about your audience. I am so sick of this bullshit diversity. They see friends and relatives dropping dead from the Jonestown jab and wonder why. Its so absurd and annoying. If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. I do not need to go outside in my front yard and scream to the world I AM GAY!!! Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. Just saw two in a row with black families. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. And I have nothing against her. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. 8. Its not from the big companies and not network or mainstream cable providers. First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST Good. I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. If you truly want to be disgusted read about them a bit. Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold.